Avon Mark. Mobile App

A mobile app designed for mark. by Avon. The app features the brand’s new celebrity spokesperson Lucy Hale and promotes some of her signature looks. Through the app, users can watch videos of Lucy talking about style trends, browse through featured collections, and ultimately purchase products. Included in the app is a Digimarc scanner that allows the user to scan a product in the printed catalog in order to access additional information on their smartphone.

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