In this proposed campaign by HYFN for Chick-Fil-A, the Cows have finally taken it too far. They have hi-jacked the phone of a high-level employee in the industry and are using it to further their cause and disseminate important and valuable secrets.
A task force has been put together to find the cows and gain possession of the phone. A giant scavenger hunt to track the cows ensues. By participating in a number of different online games and applications, which would include sharing content on social media, users can gain access to secrets, deals, and sweepstakes.