Role: Art Director

Founded in 2004, Sky Zone Indoor Trampoline Parks created an entirely new category of location-based entertainment. Over a decade later, Sky Zone had opened over 150 franchise locations and expanded into new countries. But as the business matured, so too did the competition; imitators began springing up left and right, feeding off of Sky Zone’s rapid success. It became increasingly clear that a change was in order if Sky Zone was going to keep its position as category leader.

Our team at HYFN was tasked with determining the viability of—and ultimately executing on—a brand positioning that could appeal to new customers without alienating the existing core audience, thus growing the customer base and driving long-term growth.