SkyZone: Brand Evolution

Role: Art Director

Founded in 2004, Sky Zone Indoor Trampoline Parks created an entirely new category of location-based entertainment. Over a decade later, Sky Zone had opened over 150 franchise locations and expanded into new countries. But as the business matured, so too did the competition; imitators began springing up left and right, feeding off of Sky Zone’s rapid success. It became increasingly clear that a change was in order if Sky Zone was going to keep its position as category leader.

Our team at HYFN was tasked with determining the viability of—and ultimately executing on—a brand positioning that could appeal to new customers without alienating the existing core audience, thus growing the customer base and driving long-term growth.

  • 02_hero
  • 03_divider
  • brand_guide_01
  • Poster_Mockup
  • 07_divider-tablet
  • 09_galleryImage
  • 14_hero_tall
  • 16_hero
  • Screens_01
  • 20_hero_tall
  • 13_galleryImage
  • 22_hero
  • Lin Accelerate iPad App
    Lin Accelerate iPad App
    Avon Mark. Mobile App
    Avon Mark. Mobile App
    Horse Thief BBQ
    Lin Media Events App
    Lin Media Events App
    Edge of Tomorrow: Interactive Field Guide
    Edge of Tomorrow
    Chick-Fil-A: The Last Straw
    Transcal Brand Identity
    Transcal Brand Identity
    Roosevelt Hotel Book
    Roosevelt Hotel Book
    Elegantamente
    Fender
    Banc of California: Bold Moves
    American Rag: The Rag Pack
    The Rag Pack
    Sirca Navigation
    Canadian Club: Book of Whisdom
    Canadian Club: Book of Whisdom
    Lexus TV
    LexusTV