Transcal Brand Identity

A comprehensive identity system created for the proposed California high-speed rail. The identity was inspired by a passing train on the horizon and invokes a feeling of speed and horizontality. The system aims to attract riders by helping them experience traveling on the train and seeing the passing landscapes along the route.

The system is integrated across all mediums including printed materials, billboards, train stations, train graphics, a website, an iPhone app for mobile ticketing, an iPad app and experience that encourages the users to travel and ride the train, and finally an identity guidelines book.

  • transcal_01
  • transcal_02
  • stationery
  • transcal_04
  • transcal_05
  • transcal_06
  • transcal_07
  • transcal_08
  • transcal_09
  • transcal_10
  • transcal_11
  • transcal_12
  • iPhoneApp
  • iPadScreens_01
  • iPadScreens_02
  • transcal_13
  • transcal_14
  • transcal_15
  • transcal_16
  • transcal_21
  • transcal_22
  • transcal_23
  • Horse Thief BBQ
    Lexus TV
    Banc of California: Bold Moves
    SkyZone: Brand Evolution
    SkyZone BrandEvolution
    Canadian Club: Book of Whisdom
    Canadian Club: Book of Whisdom
    Edge of Tomorrow: Interactive Field Guide
    Edge of Tomorrow
    Avon Mark. Mobile App
    Avon Mark. Mobile App
    Sirca Navigation
    American Rag: The Rag Pack
    The Rag Pack
    Lin Media Events App
    Lin Media Events App
    Roosevelt Hotel Book
    Roosevelt Hotel Book
    Chick-Fil-A: The Last Straw
    Lin Accelerate iPad App
    Lin Accelerate iPad App