Transcal Brand Identity

A comprehensive identity system created for the proposed California high-speed rail. The identity was inspired by a passing train on the horizon and invokes a feeling of speed and horizontality. The system aims to attract riders by helping them experience traveling on the train and seeing the passing landscapes along the route.

The system is integrated across all mediums including printed materials, billboards, train stations, train graphics, a website, an iPhone app for mobile ticketing, an iPad app and experience that encourages the users to travel and ride the train, and finally an identity guidelines book.

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