The process of visiting a car lot can be intimidating. We all know the feeling of being bombarded by pushy sales people the second we set foot on the lot.

Lexus approached us with the task of creating a kiosk that would allow customers to explore their offerings, without ever talking to a salesperson.

Lexus TV is an interactive touchscreen kiosk designed for Lexus dealerships that allows customers to search the on-site inventory, watch videos, and learn more about the brand.

The interface was inspired by the digital speedometers and dashboards featured in the high-end Lexus models.