Brand Identity, Guidelines, Product Design
Anyone who has played the role of Caregiver to an aging or chronically ill loved-one can understand how daunting the task can be. Everyday you are faced with a new set questions and problems that you are not equipped to handle. “Is this normal?” or “Do I need to taek them to the ER?” are all-to-frequent questions.
Taking your loved-one to the doctor or emergency room is time-consuming, risky, and very costly.
Caregivers need support and education more now than ever before.
PocketRN is a virtual nursing platform that aims to close the gap between home and healthcare. The HIPAA-compliant platform allows patients and their loved ones to meet virtually with specialty nurses based on their area of need. The technology of the platform augments the operational services provided at PocketRN to create a shared care experience between the patients, caregivers, providers, and support staff through a user-centric web application.
Gone are the days of loading your sick loved-one in a car and driving them to an over-crowded waiting room full of other sick people, only to finally be seen and told it’s nothing to worry about.
With PocketRN, patients and caregivers have a nurse in their pocket.
The name and concept are simple, PocketRN puts a nurse in the pockets of patients and caregivers. We needed a logo that could both convey the idea of the offering and provide a visual symbol that is as approachable as it is memorable.
Considering the fact that we deal in the medical industry and that the age of our target demographic is on the older side of the spectrum, we needed a brand that feels trustworthy and professional, while at the same time friendly and approachable.
The PocketRN platform consists of three different portals and serves many different constituents. All three needed to integrate and interact with each other seamlessly.
The Patient Portal allows patients to schedule recurring meetings, meet with a nurse on-demand, invite and manage their caregivers, and maintain their meeting history and health records.
The Caregiver Portal allows caregivers to stay up to date with the meetings and activity of their patients, as well as create and manage profiles for patients that may not be capable of doing it themselves.
The Nurse Portal allows nurses to manage the time they wish to be available to match with patients. They can set their profile to only match with patients who need help in areas that are inline with their training and specialty. They can schedule recurring shifts or work when time allows.